There has been many a debate in the Avon world as to how successful samples are in increasing sales. I have to say I was in the sceptical camp until recently and rarely gave samples out to my customers.
That was until recently when Avon gave customers the chance to purchase a sample of their new lipstick, the one that is more matte than Mac! And to my surprise more than half of my customers took up the offer and paid for a sample. Some of them chose to buy more than one shade. So what were they doing with them? Using them as handbag sized lippys for when they go out, yes some of them. Wanting to try this new product they had seen advertised, yes to my surprise several of them went on to purchase a full size lipstick.
I was really pleased with the result, so wanted to make sure I maximised my potential with samples.
As there was an offer on foundation the following campaign I thought I’d try out free samples for my customers. Carefully placing a sample of foundation, neatly inside the page featuring the offer, in each and every customers brochure, I then awaited the result. Again, to my surprise, customers took up the offer and purchased a full size foundation from me. Of course there is no guarantee that the sample made them buy, but there is a good chance that customers who had never previously purchased foundation from me had now been able to see how good our product is.
What next? A fragrance sample is next on my list, another of those products where you need to know what it smells like before you’d be tempted to buy.
I have a few more lippy samples to give away, if anyone in the UK would like one please get in touch. There is an option to contact me on my website http://www.mymakeup.eu